Top Google’s Tools which are Killing Big Competitors like Midjourney, Runway Gen, Pika Labs and many others.

There was a time when midjourney, pikalabs, Grammerly and other tools were trending in the market for their innovation but nowadays only Google is trending and the AI tools which Google is launching on a frequent basis.

Google has transitioned from a search monopolist to an omnipresent AI ecosystem provider. Why am I saying this? We will discuss all things in this article.

We will discuss which Google’s AI tool is killing which competitors and how it is killing it in detail. Google is systematically dismantling competition not merely through superior innovation, but through a strategy of "aggressive experimentation" & "ecosystem envelopment."

I have done this research by analyzing Google's portfolio of tools which are currently hosted within Google Labs & its broader AI ecosystem (outside of Google Labs). And I see a clear pattern emerge. 

Google is leveraging its huge data infrastructure, own hardware (TPUs), & massive distribution network (Workspace, Android, Chrome) to release "experimental" tools that directly copy the core value propositions of standalone startups. This report analyzes various tools, contrasting them with incumbent competitors, and details the specific tactical mechanisms (ranging from pricing pressure to vertical integration) that Google employs to erode competitor market share. 

Furthermore, we will explore the future trajectory of this dominance to illustrate the potential societal endgame of such centralized control.

2. Comprehensive Tool Analysis: The Arsenal of "Labs"

I will not talk about Gemini and AI Studio we all know that but we will talk about some other tools which are causing disruption or can cause future disruption in the AI Field and cause real pain for the competitors

Google has Google Labs which is a playground for "experiments".It effectively functions as a low-risk environment to train models on user interactions but also simultaneously undercutting paid services offered by competitors.

Let’s discuss about major tools of Google’s Lab 

(Note that these tools are currently in experimental phase and by the time you read this article there might be a chance that you will not find the mentioned tools or also chances that you might find some new tools)

Tool 1: Google Veo (VideoFX & Flow)

Used for: Video Generation

Tool Overview:

1. Google’s view can be accessible via many places, the thing is Google has integrated Veo with many of tools such as Gemini, Flow, NotebookLM, Pomellie, Doppl, Google Ads etc
2. But you have to note that each of these tool has different system instruction for Google’s Veo for example in Flow this Veo is used to make continuous long video content, while in NotebookLM it is used for explanatory video content and for Pomellie it is used for Short Social Media Type Video Generation

Where to use it?

1. Gemini (Highly Recommended)
2. Flow (Recommended)
3. Google’s AI Studio (Recommended)
4. Google Ads
5. Pomellie
6. NoteBookLM

Competitors Killed: Runway, Pika Labs, Open AI Sora, Luma Dream Machine, Kling AI and many

How is it killing Competitors?

1. To see how it is killing the competitors you have to check below comparison table. As you can see Veo is Free (bundled) and giving one of the best features compared to other competitors
2. This FREE tier Video Generation is actually killing most of the competitors because startups in the generative video space face massive compute costs (inference for video is exponentially more expensive than text). They must pass these costs to users via expensive subscription tiers otherwise they can not survive for a longer run.
3. Currently many tools provide only Video generation without Native sound so user has to generate Video in one tool and corresponding audio in other tool But Google is providing both.

Competitive Landscape: Veo vs. The Field

Tool 2: Google Imagen (AKA NanoBanana Current Version)

Used for: Image Generation

Tool Overview:

1. It is Google’s State of the Art Text to Image generation tool. Ofcaurse we all know what is text to image generation model. Ou provide text and it will create image accordingly we have used these kind of models earlier from Chat GPT, Ideogram, Midjourny, Stock Photo Agencies etc
2. Again this is integrated in various Google Tools such as Google AI Studio, NotebookLM, Whisk, Pomellie etc. You can see below table why Google’s Model is far better than competitors

Where to use it?

1. Gemini (Highly Recommended)
2. Google’s AI Studio (Recommended)
3. Pomellie
4. Whisk
5. NoteBookLM (Specially for Infographic and Text inside the image)
6. Google Ads

Competitors Killed: ChatGPT Image Generation, Midjourney, Ideogram, and many other Stock Photo Generation Startups

How is it killing Competitors?

1. Again FREE tier is one of the reason which is killing all competitors but people are not looking for FREE thing only
2. Google’s Image model is far more superior than any other model. It can understand the image, it can analyze the image, it can analyze the text in the image, the objects in the image and accordingly it can edit the image exactly following the prompt. (Thanks to integration with Gemini)
3. Prompt following is one of the factors which Google’s Image model is doing best.
4. It can analyze multiple images simultaneously. 
5. It can properly generate Text inside the image without (majorly) errors. (Another Good reason which is killing competitors)
6. It can edit multiple objects from different images into single image following exact the same prompt
7. It can find the pace from the image (thanks to integration with Google Maps and Gemini)
8. We will discuss all use cases of Google’s Imagen later in another article. But I guess these reasons are enough to explain you why it is killing competition.

Data Point: Reports suggest Google’s internal cost per image with the "Nano Banana" model is approximately $0.039, nearly 95% cheaper than the unit economics of startups relying on OpenAI APIs or standard GPU cloud rentals. This price disparity allows Google to treat image generation as a commodity feature rather than a standalone product.

(https://medium.com/@neumannfelix/googles-nano-banana-just-killed-90-of-ai-image-mockup-generation-startups-9100bdbfa7d0)

Competitive Landscape: ImageFX vs. Midjourney and other

Tool 3: Google MusicFX

Used for: Music Generation

Tool Overview:

1. It is a generative audio tool that creates musical loops and tracks from text prompts. MusicFX DJ, allows for real-time, streamable mixing where prompts can be changed on the fly to alter the music's genre, tempo, or instrumentation without stopping the playback

Where to use it?

1. Google AI Studio
2. Google Labs’s Music FX (https://labs.google/fx/tools/music-fx-dj/)

Competitors Killed: 

1. Suno
2. Udio
3. Soundraw
4. Epidemic Sound

Is it killing Competitors?

1. It is not bearing competition so well as of now because Google is focusing on Video & Image Generation.
2. Google owns Youtube. There is a high chance that Google will integrate it with Youtube.
3. RIght now it does not have vocal capacity but I am sure when Google will do it; it will beat all competitors

Competitive Landscape: MusicFX vs. Suno/Udio

Tool 4: NotebookLM (the Masterpiece of Google)

Used for: Research Assistance

Tool Overview:

1. It is the masterpiece of Google and most underrated tool of Google (when it was launched) But right now it is the most grossing tool of Google
2. It is an AI powered research assistance which answers user’s queries strictly in user uploaded sources.
3. Why is it unique? Because the General AI model scraps information from the internet and it hallucinates a lot but NotebookLM does not.

Where to use it?

1. NotebookLM (notebooklm.google.com)

Competitors Killed: 

1. ChatGPT Research, Claude, Perplexity, ChatPDF, PDF.ai, Roam Research

How is it killing Competitors?

1. Well there are tons of reasons
2. It’s most grossing feature of Audio Overview (Podcast Type Audio about the document research)
3. Recently Google has introduced many new features such as Infographic Generation, Video Generation, Slide Generations, Data Tables, Mindmap Generation and many more features
4. Frankly speaking, if you take my review it is the Best Google AI Tool which I have used many times and the important thing is it is completely FREE.
5. Many reddit user’s claim that they have moved to NotebookLM from other tools because of “Audio Overview” and deep integration with Google Drive. (Reddit Thread 1, Reddit Thread 2)

Subtool: Illuminate

It is one of the brothers of NotebookLM which is specialized for converting Academic Computer Science Papers, Technical PDFs into AI generated audio discussion but with a formal & educational tone than NotebookLM’s casual podcast style.

Where to use it?

1. In Google Labs: illuminate.google.com

Tool 5: Pomelli

Used for: Social Media Post Creation

Tool Overview:

1. It is used to create social media post (it targets specifically to Marketers - A Unique Userbase)
2. It generally scraps the brand’s website and creates DNA of the brand with proper brand colors and logos and images.
3. It then creates social media posts with proper text, title CTA editable just like Canva or any other tools. 

Where to use it?

1. You can use it in Here in Google Labs: Pomellie

Competitors Killed: Midjourney, Canva (Partially), Jasper (It is one of it kinds tool of Social Media Post Generation)

How is it killing Competitors?

1. No need to import Brand themes in Social Media Post. 
2. Edit Text title and captions on the image just like canva
3. Free of Cost (No Advertisements or No Paid Subscription)

Tool 6: Google Doppl

Used for: Virtual Try On App for Cloths

Tool Overview:

1. It is not a Desktop tool; it is a special dedicated App.
2. Users upload a full body picture of his and choose any clothing item. Ai drapes that clothing item on the user’s body retaining same body shape and posture

Where to use it?

1. For iOS you can download it from here: https://apps.apple.com/us/app/doppl-google/id6741596720
2. For Android you can download it from here: https://play.google.com/store/apps/details?id=com.google.android.apps.labs.glam

Competitors Killed: The Startup Killer for: Stitch Fix, Virtual Try-On Tech Companies

How is it killing Competitors?

1.  It is using state of the art model Nano Banana to create virtual tryon images at Blazing fast speed at free of cost. What else do you need??

Right now we will end this article today here and cover other AI tools later on in different articles. Stay tuned for more of this kind of content

Tool 7: Google Opal

Used for: Use to create AI mini-apps with text prompt

Tool Overview:

1. It is a no code AI tool to build AI apps. User can provide text prompts to create workflows. It is integrated with many Google Apps. And recently Opal is also connected with Gemini’s Gems so that users can directly create app without visiting official site of Opal (As you can see Google is silently integrating everything with Gemini)
2. Lets give you a simple app idea so that you can see what it can do.
3. For Example; Create a personal podcaster app for any topic you give. Create Social Media Post generating app for specific date selected etc etc

Where to use it?

1. You can use opal on the official website of Google Opal

Competitors Killed: Bubble, Glide, N8N

How is it killing Competitors?

1. Google is killing startups with the FREE tier of Opal which is right now very well integrated with Gemini and continuously promoted by Google.
2. It is very easy to use and that is why people are attracted towards it because all other competitor tools are very complex. 

Tool 8: Google Stitch

Used for: Conceptual UI Design

Tool Overview:

1. It is a text to ui design tool specifically made for App or Web App UI Designs targeting specific audiences of IT Industry Designers.
2. Designers can save a lot of time by using this tool to create Conceptual UI Design for their clients. Even Reddit users also claimed that. You can read it here “https://www.reddit.com/r/UXDesign/comments/1n1sp26/comment/nb3klv5/”
3. For example I create this design by simple one line prompt, below are the screenshot of the designs which was created by Google Stitch.
4. Prompt: “create a design for tours and travel booking app”

Where to use it?

1. You can use it on the official stitch website

Competitors Killed: I don't know you tell me, Canva, Illustrator?

How is it killing Competitors?

1. Right now one can only export PNG files of the conceptual design but I am sure that later on Google will provide the option to export in other file format.
2. Right now it can create a really beautiful conceptual design and also can edit those designs via text.

Tool 9: Learn Your Way

Used for: Specifically for Students for Learning

Tool Overview:

1. Okay, when I am writing this article (21 January 2026) this tool is still in waiting list. Only few people can test it.
2. What it does is: It scans pdf and any boring learning material and can turn that material in to very creative learning material such as Slides & Narration, Audio Lesson, Mind Maps etc.
3. If student is interested in video games it will help to learn concept in form of video game, if he is interested in cricket it will explain everything in terms of cricket so that student can learn easily

Where to use it?

1. Currently it is in the waitlist, you can visit the official website here or you can fill the form and join the wait list here Official Google Form URL

Competitors Killed: Upcoming Learning Apps

How is it killing Competitors?

1. Google is already developing more tools like this to create learning apps ecosystem.
2. For example there are other tools in pipeline such as 
3. Little Language Lessons: https://labs.google/lll/en (it helps to learn language)
4. Career Dreamer: https://grow.google/career-dreamer/home/ (it helps to find right career path for students and for also professionals)
5. Learn About: https://learning.google.com/experiments/learn-about (it helps to learn new topics at users pace)
6. Ever Wondered any app that helped you to learn history by Proper Timeline and Actual Pictures? Yes Google has also a tool for it you can explore it here its name is Arts and Culture by Google. There are many small tools in there which deserve a complete new article and are out of the scope of this article. We will discuss it later.
7. And more tools are on the way; as you can see they are creating a complete learning ecosystem and killing competitors by giving these tools completely FREE of cost for the initial phase until competitors get wiped out.

Tool 10: Coding Multiverse (No, it is not a Tool Name)

These are multiple tools which Google has launched to help developers. Which are mentioned below

Used for: Coding

Tool Overview:

1. Gemini (Obviously)
2. Google AI Studio
3. Antigravity
4. Ai First Colab
5. Jules
6. Stax
7. Firebase Studio
8. Code
9. Help me Script

Where to use it?

1. I will not bore you by giving lecture on these tools you will find many articles & content on these tools

Competitors Killed: Stack Overflow, many other Coding related Blogs and Websites

Table showing Other relatable tools and Google's Killer Alternative for that tool.

Which Marketing Tactics Google is Using to Kill Competitors?

Google is suffocating competition, above mentioned are not just random products but they are calculated market maneuvers designed to leverage Google’s monopoly power.

Tactic 1: Zero Click & Zero Cost Strategy

Targeting Content Publishers, SEO Tools and Wrapper Startups.

1. Google uses AI Overviews and Tools like NotebookLM to answer queries or process data on Google’s Platform
2. Traffic Erosion: Stack Overflow questions dropped 78% YoY in 2025 due to the rise of AI code assistants like Jules and Gemini.

Tactic 2: Model Garden & Infrastructure Subsidization

Targeting AI Infrastructure Startups like Hugging Face, Specialized Model Hosts, Runway

1. Google offer Vertex AI and Google Labs as default deployment environment and by controlling TPU chips and Cloud Google can offer very very low inference cost which no startups can match for long run
2. Cost Efficiency: Google's unit economics for image generation are approximately 95% cheaper than OpenAI-wrapper startups ($0.039 vs $0.50).

Tactic 3: Ecosystem Bundling (Bundling Many tools at affordable cost)

Targeting lots of enterprise SaaS (Loom, Jasper, Zoom, Slack etc)

1. Google is integrating Image, Text, Video, Infographic Generation in many of the existing Google AI tools which is creating a proper ecosystem for any company and which is good for businesses to buy all tools at one single cost which works seamlessly rather than integrating various tools of different brands which might have compatibility issues
2. For example A CFO will not approve a $20/month/user Loom subscription if "Google Vids" is already free in the company plan. The same tactic Microsoft used with Teams to kill Slack.

Tactic 4: Rapid Experimentation

Targeting Innovative Startups

As we all know Google has huge resources in terms of People as well as Finance as well as infrastructure. 

Launching dozens of tools rapidly without the need for perfection at free of cost will make people use those tools more. Even if Google’s tool is 70% efficient it will discourage startups to create that kind of tool

Other Evidence why Google is Killing Every Competitors

1. Zero-Click Crisis: In Europe, 60% of Google searches now end without a click, starving downstream publishers of traffic and revenue.   
2. Market Share Shift: While ChatGPT leads with 59% share, Google Gemini has rapidly captured 18.2% (growing fast) by leveraging Android/Workspace distribution, proving the "distribution > product" theorem.   
3. Stock Impact: Chegg stock dropped ~50% in a single day following the wide release of AI chat tools, attributing the loss directly to students shifting to AI for homework help.

Future Prediction of AI Hegemony

Let's be clear, If an AI agent can navigate the web for you then the UI of Booking.com will become irrelevant. Google will become the only interface that users will see. The web will become a headless database for Google AI Agents

Users will then stop searching and start commanding for example; just like we saw in Avengers Ironman commanding Jarvis to Book a Trip Ticket or Write an Email.

Later on all the explosions of AI startups will burst and the market will consolidate around 2-3 massive ecosystems such as Google, Microsoft, Meta. Middle class tech companies which offer a single utility feature will evaporate.

I can resemble this future with the movie Matrix where Google’s Agents are the Agent Smiths and can browse anything Your Desktop (Yes Google is creating operating systems: Its my wild Guess), Android Devices and Smart Devices and Humans’s constant interaction and recaptcha is (Data) providing Battery.

If you want to learn more you can check out my other article about How Google will Bear 90% of the Competitors

Some one will wonder what about the remaining 13% of competitors. Well I guess those will remain for a few decades but after that those will eventually wipe out or will be absorbed by a single entity. 

Just like those scifi movie where only single firm dominates whole world! Yes I guess we are heading towards it unless every country takes strict legal action against it by ANTIcompetition Laws. But I don't think any government is taking this seriously. 

What will happen to humanity? Well there are wild guesses such as if you have seen Ideocracy (humanity will become dumber and dumber solely depending upon AI or Very intelligent AI like Matrix or Ultron from Avengers 2. That is also another day discussion

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